Brand Attraction is more than just brand exposure. It encompasses brand awareness, brand trustworthiness, and brand loyalty. If you are running a company that needs to attract new employees or find jobs for their current employees, this article has 10 different ideas for Brand Attraction strategies and explains how to use them!
What is Brand Attraction?
Brand Attraction can be defined as the process of increasing brand visibility or persuading consumers to buy products with favourable attitudes toward a brand/product.
Brand Attraction can be broken down into brand exposure, brand awareness, brand trustworthiness, and brand loyalty.
10 Ideas for Brand Attraction
There are many different strategies that you can use to attract consumers to your business or products! Here are ten of them:
- Social media marketing
- Advertising on platforms such as Google AdWords
- Promotions and brand ambassadors
- Public relations campaigns (PR)
- Work with influencers in your industry
- Give brand exposure to your products on social media
- Participate in brand contests or giveaways
- Organize events where you can interact with consumers and give them brand exposure, i.e., trade shows, fairs, etc.
- Sponsor athletes that are involved in the sports industry/world (Nike)
- Work with brand ambassadors that align with your brand’s image or voice
How Can You Use These Strategies?
If you are looking for jobs, one way to attract candidates is by using social media marketing. Create a company brand page for your business on Facebook and reach out to brand ambassadors. If you are looking to fill jobs, advertise with Google Adwords or work with influencers in your industry that can help attract potential employees.
If you’re running the company, use PR campaigns (online and off) to increase brand exposure. Reach out to influential people within your brand’s niche to help get their attention. Once you have brand exposure, use social media marketing (Facebook) or advertisements on platforms such as Google Adwords to increase brand awareness and trustworthiness.
Lastly, work with influencers in your industry that can promote your brand while also sharing content through their own channels! This will increase brand loyalty because brand ambassadors will help brand exposure.
What are Some Other Ideas for Brand Attraction?
These strategies are just the beginning of brand attraction! Other ways to attract new customers include:
- Product placement and brand endorsements in movies, TV shows, or video games
- Word-of-mouth brand exposure
- Public relations campaigns (PR) or press releases in local newspapers, etc.
How Will These Strategies Help Attract Customers?
Once you have brand exposure through social media marketing on platforms such as Instagram, use ads to increase brand awareness and trustworthiness with potential consumers. Don’t forget about PR campaigns! They can be used to increase brand exposure and brand loyalty through brand ambassadors. They can also help you attract diverse candidates.
Working with brand ambassadors or influencers in your industry that can help promote your products while also sharing content through their own channels! This will increase the likelihood of word-of-mouth brand exposure because consumers are more likely to buy a product if it is endorsed by someone they know and trust.
Who are Brand Ambassadors?
Brand ambassadors can be defined as people that have a strong influence or following in your industry who promote products to their audience for free. This is done by sharing content on social media platforms such as Instagram, Facebook, Twitter, etc.
Once you have brand exposure through product placements with influencers that can reach a large audience (for example celebrities), brand ambassadors can help brand awareness and trustworthiness with potential consumers. This is done by sharing content on social media platforms such as Instagram or Facebook.
Lastly, work with influencers that have a large following to increase brand exposure! Their audience will see your brand in their feed and potentially like it enough to purchase products from you (through word-of-mouth brand exposure). Social media influencers can be defined as individuals that have a large following on platforms such as Instagram, Facebook or Twitter. They typically post content about their lives and share brand endorsements with their audience in exchange for free products (or money).
The Embracing Future Potential network has a range of specialist job boards that each tailor to a unique class of jobseeker to help with your Brand Attraction Strategy, including sites dedicated to students/graduates, apprentices, the disabled, those looking to change careers and those from diverse backgrounds. Contact us to find out more!